When at “Achija” – “You’re Here, You’re Home” stands justified as it has been a part of daily life for more than three decades to its clients and has held their utmost loyalty.
“Achija” is a chain of fast-food restaurants, established in the year 1987 in a Central Suburb of Mumbai by Lakhamshi Vershi Mange. Since their journey began, they have grown to eight successful restaurants spread across Mumbai & have also carved a strong foothold in the Indian fast-food segment, establishing themselves as solid partners for its management with renowned chains for 21 restaurants in Mumbai and Dubai & now are a legacy in itself.
Stepping into the hospitality industry in the year 2010 Tapan Mange (grandson of the founder), now a successful restaurateur & an entrepreneur started with Achija’s first grandeur remote expansion. In the coming two years his execution and efforts gave a standardized business module to Achija, which for decades had practiced traditional business patterns. Mr. Mange then off his international exposure & experience in Dubai, created a vision to take the brand global.
“There’s a great appreciation to the vegetarian franchises in an international market is a proven thing which now is even better known for good in today as the world is now preferring veganism or vegetarianism giving up or lowering on meat, which also aids in justifying your quality/flavour, to legitimize yourself & narrow down your competition as you’re literally just competing off 100’s being a vegetarian franchise than in 1000’s like others then followed by a larger/loyal audience to be served. If you’re passionate about serving the best and sustaining quality more than anything, your franchise would sure be gold & prime and would be admired anywhere in the world. Just be wise & loyal on your pick!” is Tapan Mange’s mantra. With New York and Canada being the pick for Achija, he plans to take the legacy to the Big Apple, with a twist.
To give a further glimpse of the brand, it’s potential/positioning & its expansion Mr. Mange planning is to pilot Achija’s new version of QSRs & Cloud Kitchens. Giving a new face to the Indian fast-food, Batata Vadas to its mouth-watering Bhaji in pocket bread, grilled potatoes with Bhaji, Pav-Bhaji Pizzas to a fun-filled wide array of Sandwiches & Rolls. Standards & Packaging to its best, handy & convenient to be consumed anytime & anywhere Aiming to serve Achija’s best on/off-premises, Mr. Tapan mange while focusing on New Jersey, New York City and Toronto to cover it all within the first 12 months of its pilot launched. Sure good news for Gujarati’s based in America.
Achija stands for its scrumptious Pav-Bhaji & its Mumbai Fast-Food – diners step in for authentic Indian fast food while enjoys a kinder fusion of Modern Indo-western cuisine, pleasing palates across all ages. Their promise to taste and health has stayed true – from the time it was established 30 years ago in a small joint to the eight self-owned outlets today. This shows it has the best potential from all perspectives – be it the quality of its food, the utmost loyal decades-old customer base, its hygiene practices, or its traditional hospitality! Being a QSR it always has proven to be most efficiently managed and consistently been outstanding with regards to its market position, quality, customer satisfaction/loyalty with the limited available resources.
Over the last 30 years, Achija has successfully always been into top favorites amongst in the related localities and its competitions and so has been efficacious throughout and created a high & ever-growing loyal customer base. Also, it is highly recommended amongst Gujaratis which holds a strong presence in America, hence Achija is already being welcomed in the USA and Canada & goodwill held by the brand itself pre promises exposure to a colossal and loyal customer base.
Motivated by the success and growing demand for vegetarianism, Mr. Mange and his team have envisioned and embarked to set up a vegetarian legacy in the global market. Achija has always held an ever-growing Brand Loyal Customers who are frequent and enthusiastic visitors in Mumbai and its recalling and recognition would provide a firm base to Achija to cultivate the Brand Loyalty in the United States & Canada again which is the ultimate reward for successful marketers since Achija’s customers are far less likely to be enticed to switch to other brands compared to non-loyal customers, says Tapan Mange, Entrepreneur- Restaurateur, Achija.