For many years, farmers in India have been caught in a vicious cycle of the fragmented, monopolized agricultural market setup. With no access to the end consumers, farmers have been at the mercy of the middlemen with little freedom in choosing markets and ensuring a fair price for their produce. It was in 2020 that the co-founders of Farmsnation realized the challenges faced by Indian farmers and…
In a country with approx 100-150 million farmer population, it is imperative to create an ecosystem that helps the food producers thrive. Yet, the current Indian agricultural market is fraught with several challenges- for farmers and consumers alike. The traditional mandi format of selling fruits and vegetables is highly unorganized and inefficient, leaving farmers with meager profits. On the…