Empowering Tween Girls Through Purposeful Skincare: Meet the Founders Behind TIVA, India’s First Personal Care Brand for Ages 8-12
In a personal care market that often focuses on either very young children or adults, two women entrepreneurs—Sonam Daruka and Shweta Sinha—are introducing a refreshing change with TIVA, India’s first skincare brand made exclusively for girls aged 8 to 12.
Co-founded by Sonam Daruka, a seasoned entrepreneur and mother of a 7-year-old, and Shweta Sinha, an analytics professional and mother to an 8-year-old, TIVA is not just a business venture. It’s a brand with purpose, shaped by personal experiences and an in-depth understanding of a group that often goes unnoticed—pre-teen girls.
“Back when we were kids, everyone used the same bar of soap. But girls today are more aware—they’re expressive and interested in self-care. Still, the market lacks products made just for them,” says Sonam.
The Birth of TIVA
TIVA was inspired by their shared life experiences as moms and working professionals. As they raised their daughters, both Sonam and Shweta kept seeing the same problem: a clear lack of skincare products that were both safe and age-appropriate for girls transitioning from kids to teens. The existing options were either designed for toddlers or for grown-ups, leaving tweens out of focus in India’s Rs8000+ crore personal care space.
TIVA’s Purpose and Vision
Created to empower young girls through mindful self-care, TIVA offers skincare that is safe, cheerful, and inspiring. All products are dermatologically tested, free from harmful chemicals, and made especially for tween skin. They use natural ingredients and feature playful packaging with encouraging messages.
For girls, TIVA brings a sense of individuality and pride in their routines. For mothers, it delivers trust and quality—products they can confidently introduce into their daughters’ lives.
More Than Products: A Community for Tween Girls
What makes TIVA unique isn’t just its product line—it’s the effort to build a supportive space. Through platforms like TIVA TV, the brand gives girls an opportunity to be creative and explore who they are. This thoughtful effort has struck a chord with a growing base of Indian parents who care deeply about not just what their children use, but the meaning behind it.
“TIVA honors every girl’s path—her confidence, her creativity, and her ambitions,” says Shweta.
Market Landscape and TIVA’s Unique Position
With India’s Gen Alpha on the rise, there’s a growing demand for products that suit their changing lifestyles. TIVA is strategically positioned at the intersection of wellness, identity, and purpose. As the first brand of its kind in the tween care space, it stands out in a market that’s ready for disruption.
Where to Buy and How TIVA Connects
TIVA products are currently sold on Amazon India, through the brand’s own website, and via its fast-expanding Instagram community. The brand is also reaching its audience through compelling stories and collaborations with influencers.
Ways to reach TIVA
care@thetiva.com
